Education content provider Millionlights has launched the first-ever Indian TV channel focussed on higher education and skill development and in the first phase, the channel has started in Pune, Maharashtra. The channel has been launched in partnership with DEN Manoranjan Satellite in Pune. The reason for choosing DEN Manoranjan Satellite is that it has almost 200,000 active cable households on its network. The channel has also started broadcasting on NextGen cable.
The channel has been launched with an aim to increase employment. The channel will create a platform and will also provide certifications which will ultimately help in the employment process. Not only this, Millionlights is also planning to collaborate with teachers, universities, technology companies, and certification companies on its journey. The company has partnered with Microsoft to provide different courses from its library and Millionlights will make sure that these courses reach the Indian audience.
The Chairman of Millionlight, Pradeep Verma, said, “We hope to reach out to the farthest corner of India and deliver skill training to everyone. We believe that for India to be relevant on a global scale we need millions of trained, skilled people. Education and training are the key to moving a largely underserved segment of our population out of unemployment and making them productive members of society. With this launch, we have taken a big step towards achieving that objective. We are committed to providing educational access by leveraging technology in order to bring the best courses within the reach of the millions who are currently deprived.”
As of now, the organisation aims to generate around 100 hours of new content in a month. With the help of technology, they will be offering live lectures, offline viewing, faculty and peer interactions.
Chief Executive and Founder, Millionlights, Akshat Shrivastava, said, “In the first phase, we have selected Pune as the city to launch the channel. Over the next six to eight months, we shall identify other towns and want to scale up to the whole country. We chose to have a cable channel for two reasons. One, it saves the hassle to satellite licenses etc and cable networks are experimenting with new content on their network channels to compete with DTH. Secondly, this is still an experiment, so we had to start small to be able to scale up eventually.”
This is a challenge to the existing channels as they do not offer something like this. The goal of the company is to provide open access to education to almost 50 million learners in the next five years.