Govt Appoints Four Brand Ambassadors To Accelerate Digital India Program

digital india brand ambassador
Digital India

Connecting the rural areas with high speed internet network is one of the prime objective under Central government’s Digital India program. Promoting digital literacy among the masses has been initiated with the introduction of digital textbooks, digital library and online portals. Several apps have also been launched to support the initiative, like Bihar government launched ‘Disha‘ app for educating tribal & dalit women.

Digital India program was launched on 1 July 2015 as a valued project of the Government of India by Prime Minister Narendra Modi. The program aims to connect Government with the citizens and avail government services online by improving the digital infrastructure in the Country. The Digital India Advisory group headed by PM himself, is monitoring and controlling the initiative under the chairmanship of the Ministry of Communications and Information Technology. All the existing and ongoing e-Governance initiatives have also been remodelled to comply with the principles of Digital India program.

With an aim to evolve the nation as a leader in IT use-in services, government is planning to provide broadband facility in 250,000 villages, universal phone connectivity, 400,000 public internet access points, wi-fi facility in 2.5 lakh schools along with all the universities, public wi-fi hotspots for citizens and many more such attempts have been undertaken. Indian government has also planned to connect 2.5 lakh villages with high speed internet services by 2017 under the Digital India program. Optical fibre cables have already been laid out in more than 68000 village panchayats. MyGov.in portal was launched as the commencement of the digitalisation era in the Country aimed to initiate e-Governance. Following the online portal, PM Modi also launched his mobile app to connect with the citizens.

Indian government also decided to appoint Brand Ambassadors to promote Digital India program, and some names came in limelight in past few months. Clarifying the issues related to the appointment of Digital India Brand Ambassadors, Ministry of Communications & Information Technology issued a press release on 29 September. It was stated in the press release that four personnel have been appointed as the Brand Ambassadors for the esteemed project of Indian Government.

digital india brand ambassador press release
(Image Source : Press Information Bureau, Government of India)

It has been mentioned in the press release that four members have been nominated by government to promote Digital India program and their services would be used for mass awareness, wherever necessary, for one year. Introducing the four nominated members, Satwat Jagwani is the topper of IIT JEE Advanced 2015 (he has scored 469 out of 504 marks), the entrance exam for admission to IITs and ISM held this year. He has currently taken admission in B.Tech (Computer Science) course at IIT Bombay.

Second member, Krati Tiwari hail from Indore in Madhya Pradesh and has topped IIT JEE Advanced 2015. She stood 47th in the All India merit list and was declared topper among 3,049 girl candidates who took the exam.

Ankit Fadia, popularly known as ‘ethical hacker’, has authored 16 books and currently conducts lectures in colleges and universities. Some controversy arose after his nomination as the Brand Ambassador for Digital India program, but later the matter was confronted by the government.

Pranav Mistry is currently the Golbal Vice President of Research at Samsung, USA. He is a computer scientist and author of ‘SixthSense’. He has also bagged Invention Award in 2009. World Economic Forum has recognised him as one of the Young Global Leader for the year 2013. Pranav Mistry has completed his Bachelor’s degree in Computer Science and Engineering from Nirma Institute of Technology, Gujarat.

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