On April 22, a Videogamer reported a curious phenomenon affecting Amazon.co.uk, which is also happening on the American version of the site. Shoppers were being locked out of ordering popular video games like Grand Theft Auto V, Assassin’s Creed Syndicate and FIFA 16.
Then, there came the news that Amazon has restricted the sale of certain games to Amazon Prime members only. The list is extensive, and covers games from a who’s who of publishers, including Rockstar, Ubisoft, Electronic Arts, Konami and Warner Brothers.
Prime members of Amazon are getting exclusive access to physical copies of the games, that too, at discounted rates. Digital downloads however, don’t seem to be affected by the change.
Amazon told that VideoGamer, “One of the many benefits of Amazon Prime is access to exclusive selection on a number of great products. Customers who are not Prime members can sign-up for a 30-day free trial of Amazon Prime, or they can purchase those items from a Marketplace seller.”
The changes to the Amazon’s policy will benefit Amazon Prime subscribers greatly but shouldn’t affect the average gamer since the games are also available at Amazon Marketplace vendors, many of whom are cheaper than Amazon’s standard pricing. As for getting genuine products buying popular video games is usually a safe bet, because of the preponderance of reliable dealers and abundance of user reviews.
Consumers, though, are at a loss to accept why Amazon, the company that promises to sell you literally anything, does not want to sell you hit video games unless you pay up an additional $100 per annum as fees for Prime membership for the privilege.
Since 1995, Amazon has been one of the most popular and customer oriented shops on the ‘net’. Prices for books, DVDs, clothing shipping costs and streaming of contents have been reasonable. It also has the biggest selection of goods.
Amazon Prime membership is a $99 a year (or $10.99 a month) subscription service that treats you to unlimited streaming video, music, free two-day shipping, same day shipping and a Kindle lending library. As of now, exclusive games are another items to add to that list.
With the introduction of Amazon Prime, the company has slowly been taking away features from the average shopper rather than adding to them. As the Kindle has been getting more and more popular, the prices of e-books have gradually risen. The free shipping minimum has been raised from $25 to $50 in a clear attempt to woo people to Prime. Unless you have Prime, you can’t even access certain areas of the store, like Amazon Dash or Restaurant Delivery for same-day delivery on food and other convenience items.
All these gradual changes have been left consumers wondering whether Amazon is going to restrict access to other goods too and whether they are not being ‘black-mailed’ into taking Prime membership to avail the facilities.